The NoSQL movement is forcing the issue and the time will soon come when we will no longer be forced to store structured non-transactional data in transactional database management systems in order to exploit the universe of indexing, partitioning, and clustering technologies and the full declarative power of relational languages (not just SQL). ETL and BI are the perfect candidates in waiting.
Originally posted on So Many Oracle Manuals, So Little Time:
Whenever salespeople phone Mogens Norgaard, he puts them off by saying that he just doesn’t use the products that they are calling about.
When the office furniture company phones, he says “We don’t use office furniture.” When the newspaper company phones, he says “We don’t read newspapers.” When the girl scouts phone, he probably says “We don’t eat cookies.”